Elite Supplements.

The rebrand for Elite Supplements was approached as a considered evolution rather than a complete transformation. With strong existing brand recognition in market, the objective was to modernise the identity while honouring the current wordmark and maintaining familiarity for its loyal community.

This transitional rebrand required strategic restraint — ensuring the core logo remained largely untouched and avoiding a departure that felt too drastic. Instead, the new direction was expressed through an expanded colour palette, bold image treatments, layered textures, and dynamic motion principles. These supporting elements introduced energy, depth and attitude, allowing the brand to feel elevated and contemporary without losing its established equity.

The result is a refreshed visual system that bridges legacy and progression — retaining recognisability while confidently signalling a new era for the brand.