Red Developments.

Ras El Hekma Development approached us to create a distinctive, future-facing brand identity for their upcoming flagship development, RED. Positioned as a bold new benchmark in coastal living, the project required a brand that could capture both ambition and place - balancing modernity with a strong sense of destination.

The Ras El-Hekma development is a landmark joint venture between Egypt and the United Arab Emirates (UAE), set to transform the Ras El-Hekma peninsula, west of Alexandria, into a world-class, state-of-the-art city. Envisioned as a global destination, the development brings together innovation, luxury, and sustainable urban planning at an unprecedented scale.

Our approach focused on crafting a cohesive and scalable brand system that reflects the vision of RED - dynamic, elevated, and internationally relevant. From core identity through to visual language, we developed a bold yet refined aesthetic that could seamlessly extend across all touchpoints, positioning RED as a leading destination within the region and beyond.